Artificial intelligence tools increase productivity, lower risk, and improve performance as more brands seize the chance to use influencer marketing at scale. They make the ideal pair.
Influencer marketing is very profitable. Globally, it is projected to reach $21.1 billion in 2023, and that amount is expected to rise in 2024.
Influencers offer another avenue to connect with potential customers as traditional advertising struggles to reach today’s tech-savvy, ad-resistant consumers. Furthermore, there is a growing need to simplify the multi-influencer marketing model as smaller (micro) influencer partnerships yield higher levels of engagement and trust for brands.
Fortunately, a prompt fix is available. By giving brands the ability to make data-driven decisions and automate the processes of sourcing, authenticating, and managing influencer relationships, artificial intelligence (AI) is revolutionizing the influencer marketing landscape.
Influencer marketing and AI work well together to improve:
- Segmentation of the target audience
Knowing your target audience is crucial before choosing which influencers to collaborate with. To make this process more efficient, AI is integrated into the majority of social media management and social listening platforms.
Through the analysis of data from a variety of sources, including demographics, interests, social media behavior, browsing history, and purchase patterns, artificial intelligence (AI) tools like Audiense, Vista Social, and Hootsuite can assist in identifying and segmenting your target audience.
You can make sure you locate influencers who connect with your audience by using buyer personas to better understand their preferences and traits.
- Find Influencers
Influencer selection and discovery can take a lot of time. Make sure the influencer’s followers are part of the target audience you have in mind, that their inclusion will increase the reach and impact of your activity, and that their followers are a perfect fit for your brand and its values.
Finding influencers that are right for your brand is made simple by an AI-powered tool like Hype Auditor.
The following factors are taken into consideration:
Check that the demographics of your target audience are reflected in the followers and active community of your influencers. If customers can’t make purchases from your business, there’s no reason to pay for their access.
Brand mentions: Find influencers who are already talking about your brand to make sure they are intrigued and inclined to participate. Finding creators to work with or identifying your most devoted customers who could become brand influencers are two uses for this.
Interests: You can locate influencers in a particular niche who are especially pertinent to your audience by searching for relevant keywords and hashtags.
Rate of growth: An influencer with a growing number of followers is a strong indication that they could make a reliable long-term partner.
Influencers with similar interests: The look-alike algorithm locates other influencers with audiences, interests, and locations similar to your top-performing partners once you know which influencers are beneficial to you.
The most valuable feature of the tool is its authenticity and quality score, which verifies that the influencers are followed by real people and have excellent engagements on their pages. This score is difficult to duplicate manually.
- Creation and Optimization of Content
It would be impossible to list all the ways that influencers can save time and enhance the overall quality of their content using AI-powered tools. However, the following are some excellent places to start:
Content generation: To create a voice or video script, captions, hashtags, or keywords for an influencer’s post, ChatGPT can generate text, images, videos, or audio in response to a prompt.
Writing engaging captions for content is a great way for influencers to increase the number of likes, comments, and shares. AI Script is a great tool for this.
Storytelling: Influencers can submit text, images, or audio for creation using Yarnit, an amazing ideation tool that leverages AI.
Hook generation: Tribe Scaler makes it simple to craft captivating remarks that entice viewers to interact with an influencer’s video, blog, or audio content.
AI is also capable of optimizing content through the use of predictive models, like BERT, which evaluate the content and offer recommendations or comments on how to make it better.
- Analytical Performance
Artificial Intelligence (AI)-powered analytics tools are utilized by influencer marketing platforms like HypeAuditor and social listening tools like Brandwatch to examine real-time audience performance data.
Advertisers can monitor key performance indicators such as engagement, click-through rates, and conversion rates. Everything is needed to optimize future campaigns and make well-informed decisions.
- Identifying Influencer Deception
Fraudulent activities like creating phony followers and engagement can still occur in influencer marketing. By identifying these fraudulent accounts and behaviors, AI algorithms integrated into the majority of influencer marketing platforms enable brands to collaborate with real and reliable influencers.
Some tools target specific aspects of fraud. For instance, FakeSpot employs AI to identify fraudulent and phony reviews and then assigns ratings and suggestions based on how reliable they are.
- Digital Influencers
The last and possibly most intriguing item on our list is the application of AI to the creation of virtual influencers.
Many brands have tested and experimented with virtual (AI-generated) influencers because they fear losing control when working with influencers. According to Gartner, CMOs will allocate 30% of their influencer and celebrity marketing budgets to virtual influencers by 2026.
Liv, the virtual ambassador for Renault, KFC’s Colonel Saunders, and Lil Miquela, who has collaborated with Dior, Prada, and Calvin Klein and released a song and music video, are just a few of the creative and incredibly popular examples that already exist.
The Impact of AI on Influencer Marketing
Influencer marketing can benefit greatly from artificial intelligence, but as with any technology, there are drawbacks and moral dilemmas that must be taken into account. Concerns about confidentiality, openness, and the requirement for explicit rules are essential.
Companies should be aware of the possibility of bias in AI systems and make sure influencers are chosen in a morally and openly responsible way.
Businesses can drive their online success and create enduring relationships with their customers by utilizing influencer marketing and artificial intelligence (AI). As technology advances, brands must adapt to stay ahead of the curve.
How to Design Effective Influencer Marketing Campaigns
Social media instantly comes to mind when we think of influencers. Therefore, it’s critical to comprehend how to use social networks in your campaigns to achieve business objectives. With the Professional Diploma in Social Media Marketing from the Digital Marketing Institute, you can learn how to use social commerce and affiliate marketing, as well as how to conduct social research and produce interesting social content. Additionally, you will gain knowledge of all the major social media platforms, including YouTube, Facebook, X, Instagram, TikTok, and X.